The Straitline website (Canada eh!)
O Canada! / Our home and native land! / True patriot love in all thy sons command. / With glowing hearts we see thee rise, / The True North strong and free! / From far and wide, / O Canada, we stand on guard for thee. / God keep our land glorious and free! / O Canada, we stand on guard for thee. / O Canada, we stand on guard for thee.
Straitline are absolute masters of CNC. Their playful nature and deep understanding of mechanics allows them to innovate and lead in the mountain bike industry. Our role was to art direct their product photography, redesign their website and supply a content management solution.