In 2011 Morewood Bikes will bring six new models to market. Our task is to make those products look as good as possible.

Working with Morewood's product manager we make suggestions for frame colouring and then create the final designs. It's a process which requires us to work with 3D models, and paper prototypes of the die-lines with the actual frames.

The latest designs have all been created for heat transfer, which creates a high gloss finish on the frame and a top quality look for the bikes.

All the models in 2011 are using the new logo identity and headtube badge that we created during the rebrand.